WTA Tennis Player Sponsorship Options – Target Asia or Europe

WTA Tennis Player Sponsorship Options – Target Asia or Europe


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Product is rated as #3 in category Sports
Global Reach
Local Reach
B2C Targeting
B2B Targeting
  • Companies looking for global exposure. Budget is required for this sponsorship, however the reach is phenomenal.
  • Brands that want a truly localised approach to their sponsorship targeting.

About this Sponsorship Opportunity

Ambassador sponsorship opportunities are available with a Czech Womens Tennis Player who is currently on the WTA Tour. Currently she has a range of global partnerships and is offering category (eg finance) and regional based opportunities. The WTA Tour is one of the largest global sports associations for women and such an opportunity will provide the sponsoring brand with significant reach and PR.

Number of Players in WTA: 2500+
League Founded: 1973
TV Broadcast Partners: ATP Media distributes to a significant number of broadcasters globally
Headline Sponsor: Porsche, SAP

“When the Women’s Tennis Association was founded, Billie Jean King was one of nine players that comprised the WTA, also referred to as the Original 9, that included Julie Heldman, Valerie Ziegenfuss, Judy Dalton, Kristy Pigeon, Peaches Bartkowicz, Kerry Melville Reid, Nancy Richey, and Rosie Casals. Today, the WTA has more than 2,500 players from nearly 100 countries competing for $146 million in prize money.” (Wikipedia)

Why Sponsor?

Some of the reasons why you would take up this sponsorship opportunity include:

  • Viewership in China “from four million people in 2014 to 39 million people in 2017″

According to the WTA, the association has experienced record viewer growth in China, with 39 million viewers in 2017. This figure came from their broadcast partner iQiyi.

  • Digital viewership of 300 million, “up 20% from last year.”

In October of 2018, the WTA forecast that Digital viewership would reach 300 million. This represents a 20% increase from the previous year. Such a figure supports the total projected viewership of 600 million.

Activation Ideas & Options

It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.

  • Follow On Tour
  • Social Competitions
  • Meet & Greet
A video or content series that follows the player on the Tour and identifies his key strengths and attributes. Potential for the series to go viral, depending on the content explored.
This player has a strong social presence and a competition would suit a brand that has a transactional online sales business model.
Great activation strategy for global businesses that have clients in different locations. Setting up tournament meet and greets for special clients, is a great way to lock in contracts or build brand reputation.

Summary: WTA Tennis Player Sponsorship Options – Target Asia or Europe


1 Year

Sponsorship Category


Sponsorship Type

Ambassador Partner, Official Partner (Country Specific), Official Partner (Global)

Good For

Brand Building, PR, Sales





WTA Tennis Player Sponsorship Options – Target Asia or Europe
WTA Tennis Player Sponsorship Options – Target Asia or Europe


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