Brands that are looking to target women between the ages of 15 - 55. The netball is an up and coming sport with some great sponsorship available options.
NOT GOOD FOR:
Companies that are looking for international as well as local exposure.
About this Sponsorship Opportunity
Exciting sponsorship opportunities have come up at a team in the Suncorp Super Netball league in Australia. Currently this team has a small portfolio of sponsors but is looking for a headline sponsor. With the ability to tap into a loyal fan base and gain reach through team online marketing campaigns, this sponsorship opportunity would be perfect for a brand that is targeting female consumers.
Number of Teams in League: 8 League Founded: 2016 TV Broadcast Partners: Nine Network & Telstra TV Headline Sponsor: Suncorp
“The league is run by the Suncorp Super Netball Commission, an independent commission formed in January 2019 to oversee and make all decisions relating to the league. The commission replicates the examples set by Australia’s two most popular football codes, the AFL and NRL and consists of six independent commissioners and the CEO of Netball Australia.” (Wikipedia)
Some of the reasons why you would take up this sponsorship opportunity include:
15.8% TV viewer uplift in the 25 – 54 age bracket
According to the Sydney Morning Herald article in June, the national TV audience on Channel Nine rose 9.3% from 2017. This was compounded by a 15.8% uplift in the 25-54 age bracket.
140,000 viewers per game (vs. 307,793 in the AFL)
According to AdNews, the average number of TV viewers for a Super Netball game during 2018 was 140,000.
Activation Ideas & Options
It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.
Player Metrics PR
Grass Roots Initiatives / Events
Competition Lead Generation
The Netpoints initiative that Netball sponsor Nissan has implemented has been extremely successful from a PR and engagement perspective. Tracking player metrics, Netpoints offers insights into each player during the game. Nissan has created a significant amount of content around the initiative (videos, articles, team of the week etc).
The strength of support from a younger viewer / supporter base means a grass roots based initiative could enhance long term brand recognition. In the case of Netball, the sport’s supporters (although relatively small when compared with football) are engaged and would respond well to a grass roots sponsorship based initiative.
Engaging fans and supporters through a competition could be an effective engagement tool. Super Netball over the last few years has experienced exceptional growth and a shift in viewer demographics. This has opened up a new potential client / follower base.
Summary: Womens Netball Team (Suncorp Super Netball) Looking For Headline Partners
1 to 3 Years, 1 Year, 3 to 5 Years, Month To Month, More Than 5 Years, One Off
Headline / Main Sponsor
Lead Generation, PR, Sales
Ethical / Sustainable?
How can I see all the details (ie team / athlete name)?
To unlock all details, you will need to “Download a Sponsor Pack”. We will email you with all details.
If I book a sponsorship do I have to pay immediately?
No. We do not ask for any payment details. We will provide you with a booking confirmation and payment details via email.
How can I make direct contact?
Once you have booked the sponsorship, we will connect you with the party that is offering the sponsorship opportunity.