Millennials love this sport – NBL Team (Australia) Partnerships From $30k

Millennials love this sport – NBL Team (Australia) Partnerships From $30k


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Product is rated as #6 in category Sports
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B2C Targeting
B2B Targeting
  • Startup brands or companies that are looking to target a younger age bracket.
  • Established more conservative brands who are targeting an older age bracket.

About this Sponsorship Opportunity

Currently this team has a small portfolio of sponsors and is looking for a headline and category sponsor. With the ability to benefit from the PR surrounding one of the fastest growing sports in Australia, and a supportive commercially sensitive organisation, this sponsorship opportunity would be perfect for a brand looking to target the millennial age bracket.

Number of Teams in League: 9
League Founded: 1979
TV Broadcast Partners: Fox Sports, Nine Network, Sky Sport (NZ) & NBL TV
Headline Sponsor: Hungary Jacks

“The 2009–10 season earmarked as the season in which the NBL would begin its revamping, much like the old National Soccer League which became the eight team A-League. The NBL returned to free-to-air television in Australia for the first time in three years with One broadcasting 2–3 games a week. The 2010–11 season saw the return of the Sydney Kings after the club was purchased for A$20,000 on 31 July 2008. In 2013, the NBL had a de-merger from Basketball Australia. Crowds improved for the 2013–14 NBL season, recording the highest cumulative crowd attendance figures for the past five years. After numerous teams folding and a plummeting public profile property developer Larry Kestelman purchased a 51% portion of the league. Since then game attendance, TV viewership, website visitors and app downloads have been consistently on the increase.” (Wikipedia)

Why Sponsor?

Some of the reasons why you would take up this sponsorship opportunity include:

  • Average free to air audience on Nine increased by 15%

According to the National Basketball League, the free to air viewer numbers increased 15% from the previous season. Overall media exposure was very strong with a 100% increase during the same period.

  • NBL App downloads increased by 28%

Strong App downloads highlighted the strength of millennial and post millennial age bracket support.

Activation Ideas & Options

It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.

  • Viral Games
  • NBL Pre Game / Half Time Events
  • Competition Lead Gen
With a 28% increase in downloads of the NBL App, a Viral game could work very well for a sponsorship partner. This could be in the form of a quiz, or traditional game format with relevant commercial banners or ads included. Brands looking to tap into the post millennial bracket would use this activation option.
Potential for a brand to activate their partnership through direct fan engagement. Secondary social selfie posting at the games coupled with general word of mouth can translate into sales. Smaller targeted marketing campaigns aimed at brand reinforcement.
Engaging fans and supporters through a competition could be an effective engagement tool. Once again the strong support from the post millennial and millennial age brackets in the NBL, means that a social based competition could be an extremely successful activation strategy.

Summary: Millennials love this sport – NBL Team (Australia) Partnerships From $30k


1 to 3 Years, 1 Year, 3 to 5 Years, Month To Month, One Off

Sponsorship Category


Sponsorship Type

Ambassador Partner, Multiple Options

Good For

Brand Building, Lead Generation, PR, Sales





Millennials love this sport – NBL Team (Australia) Partnerships From $30k
Millennials love this sport – NBL Team (Australia) Partnerships From $30k


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