Localised Australian focused businesses that are looking to target NSW, QLD based customers / clients.
NOT GOOD FOR:
Brands that want to target West Australia, Tasmania, and South Australia.
About this Sponsorship Opportunity
A top tier Mens National Rugby League team is looking for category based and events sponsors. One of the strongest performers in the league, this club is commercially focused and believes in delivering a fantastic experience for each sponsor / partner. The NRL is one of the most watched sporting leagues in Australia. This sponsorship opportunity would be perfect for brands that are looking to gain considerable reach and exposure in the Queensland and New South Wales markets.
Number of Teams in League: 16 League Founded: 1998 TV Broadcast Partners: Fox Sports, Nine Network, Sky Sport (NZ) Headline Sponsor: Telstra
“The NRL consists of sixteen clubs: eight clubs based within Greater Sydney, two in regional New South Wales, three in Queensland and one each in Victoria, the Australian Capital Territory and New Zealand. The league operates on a single group system, with no divisions or conferences and no relegation and promotion from other leagues. St. George Illawarra Dragons and Wests Tigers have two locations indicated due to more than one ground being occupied by both teams.” (Wikipedia)
Some of the reasons why you would take up this sponsorship opportunity include:
NRL records 100% renewal of all major partners = Strong ROI
According to the the Ministry of Sport and the National Rugby League, the NRL recorded a 100% renewal of all of its major partners during the 2018 / 2019 season.
Top-rating program on Australian television in 2018, with 3.52m
Reporting a strong $42 million profit for the 2018 season, the NRL highlighted that the State of Origin was the top rated TV program on Australian televisions with 3.5 million watching the series. On the digital side, almost 830,000 fans signed up for an NRL digital account.
Activation Ideas & Options
It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.
TV Ad Series
Forum Content Marketins
The strength of the profile of the NRL and its players can definitely work in favour of the brand when it comes to activation. Holding player led events is a great B2B and B2C activation technique. Some examples of events include golf days, dinners, training attendance and meet and greet days.
TV advertising is still one of the most powerful marketing forms. A unique TV series that resonates with fans and supporters. The style of the TV ad will be determined by the product or service sold.
Drip feeding content into fans / supporters forums is a great way of driving traffic and boosting overall online brand value. In the case of this sponsorship opportunity, there are a number of supporter forums available online.
Summary: Massive Reach with this Partnership – NRL Rugby League Team interested in Category Sponsors
Ambassador Partner, Event Partner
Brand Building, PR
How can I see all the details (ie team / athlete name)?
To unlock all details, you will need to “Download a Sponsor Pack”. We will email you with all details.
If I book a sponsorship do I have to pay immediately?
No. We do not ask for any payment details. We will provide you with a booking confirmation and payment details via email.
How can I make direct contact?
Once you have booked the sponsorship, we will connect you with the party that is offering the sponsorship opportunity.