Global brands that are looking to dip their toe in the water and try out a one off or event based sponsorship.
NOT GOOD FOR:
Brands that are looking for a localised sponsorship option.
About this Sponsorship Opportunity
Ambassador sponsorship opportunities are available with an American Mens Tennis Player who is currently on the ATP Tour. Currently he has a range of global partnerships and is offering category (eg finance) and regional based opportunities. The ATP Tour is one of the largest global sports associations and such an opportunity will provide the sponsoring brand with significant reach and PR.
Number of Players in ATP: 1800 League Founded: 1972 TV Broadcast Partners: ATP Media distributes to a significant number of broadcasters globally Headline Sponsor: Emirates
“The Association of Tennis Professionals (ATP) is a main men’s tennis governing body. It was formed in September 1972 by Donald Dell, Jack Kramer, and Cliff Drysdale to protect the interests of professional tennis players, and Drysdale became the first President. Since 1990, the association has organized the ATP Tour, the worldwide tennis tour for men and linked the title of the tour with the organization’s name. It is the governing body of men’s professional tennis.” (Wikipedia)
Some of the reasons why you would take up this sponsorship opportunity include:
ATP has seen a 60% increase in Gross Revenues in the last 5 years.
According to the ATP, the sport is growing considerably, with revenues from broadcast rights and other sources rising 60%.
Average age of ATP TV viewer is 61.
Surprisingly the ATP Tour is viewed by an older demographic. Recently however the association has looked at new strategies aimed at targeting a younger age bracket. This includes greater social media awareness and online marketing.
Activation Ideas & Options
It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.
Follow On Tour
Meet & Greet
A video or content series that follows the player on the Tour and identifies his key strengths and attributes. Potential for the series to go viral, depending on the content explored.
This player has a strong social presence and a competition would suit a brand that has a transactional online sales business model.
Great activation strategy for global businesses that have clients in different locations. Setting up tournament meet and greets for special clients, is a great way to lock in contracts or build brand reputation.
Summary: Global HNW Audience – ATP Tour Player Looking For Partners
Month To Month, One Off
Ambassador Partner, Event Partner
Brand Building, Sales
How can I see all the details (ie team / athlete name)?
To unlock all details, you will need to “Download a Sponsor Pack”. We will email you with all details.
If I book a sponsorship do I have to pay immediately?
No. We do not ask for any payment details. We will provide you with a booking confirmation and payment details via email.
How can I make direct contact?
Once you have booked the sponsorship, we will connect you with the party that is offering the sponsorship opportunity.