Global HNW Audience – ATP Tour Player Looking For Partners

About this Sponsorship Opportunity

Ambassador sponsorship opportunities are available with an American Mens Tennis Player who is currently on the ATP Tour. Currently he has a range of global partnerships and is offering category (eg finance) and regional based opportunities. The ATP Tour is one of the largest global sports associations and such an opportunity will provide the sponsoring brand with significant reach and PR.

Number of Players in ATP: 1800
League Founded: 1972
TV Broadcast Partners: ATP Media distributes to a significant number of broadcasters globally
Headline Sponsor: Emirates

“The Association of Tennis Professionals (ATP) is a main men’s tennis governing body. It was formed in September 1972 by Donald Dell, Jack Kramer, and Cliff Drysdale to protect the interests of professional tennis players, and Drysdale became the first President. Since 1990, the association has organized the ATP Tour, the worldwide tennis tour for men and linked the title of the tour with the organization’s name. It is the governing body of men’s professional tennis.” (Wikipedia)

Why Sponsor?

Some of the reasons why you would take up this sponsorship opportunity include:

• ATP has seen a 60% increase in Gross Revenues in the last 5 years.

According to the ATP, the sport is growing considerably, with revenues from broadcast rights and other sources rising 60%.

• Average age of ATP TV viewer is 61.

Surprisingly the ATP Tour is viewed by an older demographic. Recently however the association has looked at new strategies aimed at targeting a younger age bracket. This includes greater social media awareness and online marketing.

Activation Ideas & Options

It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.