Brands that are looking to get in at the ground level of an up and coming womens sport.
NOT GOOD FOR:
Smaller startup brands might struggle to activate this niche sponsorship.
About this Sponsorship Opportunity
An exciting new W Series team are currently offering a number of car and non car livery sponsorship opportunities. Based in the UK, this team has a conservative but formidable portfolio of sponsors, and is looking to add some more category partners. With the ability to capitalise on PR and interest surrounding one of the fastest growing womens motorsport competitions in the World, this sponsorship opportunity would be perfect for a brand that is looking to target Pre Millennials right through to Gen X in the UK and Europe.
Number of Drivers in Championship: 20 Championship Founded: 2019 TV Broadcast Partners: Channel 4 (UK), Youtube and Twitter (Globally) Headline Sponsor: Puma, Hankook, ATS Motorsport
“The W Series was publicly launched on 10 October 2018. It was created in response to the lack of female drivers progressing to the highest levels of motorsport, particularly Formula 1. The series has the backing of a number of prominent members of the motorsport community, including former F1 driver David Coulthard and engineer Adrian Newey.” (Wikipedia)
Some of the reasons why you would take up this sponsorship opportunity include:
US $1.5million worth of prize money on offer this season
The W Series announced early this year that the prize money for the 2019 season would be $1.5 million. To put this into context the prize money for the National Rugby League in Australia is AUD$2.5 million. This highlights the growth and interest surrounding the exciting W Series.
“W Series leader Jamie Chadwick to earn more than Lando Norris if she wins inaugural women-only championship”
The Independent reported in July 2019 that W Series driver Jamie Chadwick was set to make more money in her inaugural season of the W Series than rookie F1 driver Lando Norris. This highlights the growth potential of the W Series.
Activation Ideas & Options
It is important to always get the most out of a sponsorship, and studies have suggested that there is a significant uplift in performance and success, if activated correctly. We have include below some ideas and options on how to activate this campaign.
Race Day Events
Esport App Series
Youtube Channel Series
The growth of the manufacturer grid at this years British GT Championship coupled with the excitement that motorsport in general brings, can be a great way to engage directly with customers. Race day events could include hospitality, driver training / simulators etc. This type of activation strategy would be recommended for brands looking to target B2B and High Net Worth individuals.
Targeting Post Millennial and Mllennial age brackets through an App Competition would be a great activation strategy. A quiz or race day game would help in building brand rapport, reach and increasing lead counts.
A youtube series that focuses on the team and the every day challenges / successes in the British GT Championship. Motorsport is a passion for many would be customers, and this would be a great brand reinforcement / product placement activation strategy.
Summary: Fastest Growing Womens Sport – W Series Driver Looking For Partners
Ambassador Partner, Official Partner (Country Specific), Official Partner (Global)
How can I see all the details (ie team / athlete name)?
To unlock all details, you will need to “Download a Sponsor Pack”. We will email you with all details.
If I book a sponsorship do I have to pay immediately?
No. We do not ask for any payment details. We will provide you with a booking confirmation and payment details via email.
How can I make direct contact?
Once you have booked the sponsorship, we will connect you with the party that is offering the sponsorship opportunity.