Who We Are

Sponsor Made

Our Story

Sponsor Made was founded by friends and work colleagues Rupert Hadlow and Dino Zamparelli. After working on various football and motorsport sponsorship campaigns, both Dino and Rupert decided to create a transparent, efficient solution for the space. This led to the first prototype of the Sponsor Made Sponsorship Builder.

Rupert’s first experience with the sport sponsorship game came when he worked as Chief Digital Officer for a global foreign exchange trading firm. The company had sponsored a Premier League football team and Rupert had to manage the partnership (this included everything from advertising through to rights activation).

Dino on the other hand has been around sport sponsorship for most of his life. Growing up in the UK, Dino began his motorsport career at early age. Competing professional in GP2 (feeder series for Formula One), Dino was runner up in 2017 and the 2018 Porsche Cup GB. He is currently driving in the British GT Championship.


Rupert Hadlow

  • 15+ years in the financial services & marketing industries
  • Former Private Wealth Manager – UBS & Ord Minnett
  • Management Consultant – Digital & Marketing Specialist
  • 2018 Winner – “Global Finance Innovator” & 2018 Winner – UK Sponsorship Awards – First Time Sponsor

Dino Zamparelli

  • Professional Racing Car Driver
  • British Racing Drivers Club Member
  • Funded his driving through personal sponsorship raising millions of pounds
  • Drove in Formula One feeder series (GP3) – Marussia Manor Racing
  • 2011 Formula Renault BARC – Champion, 2018 Porsche Cup GB – Runner Up
Sponsor Made
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